Nami, France
New to market
Every season, Paris-based Philippine Namy looks to Scotland to inspire her label Nami’s collections. References can vary from the architecture of Charles Rennie Mackintosh to golf or the uniform of a lighthouse keeper. As a child, Namy spent many family holidays in the Highlands, where her grandfather owned a house. “I find the folklore of Scotland fascinating,” she tells Monocle. “Every collection tells a story of the country, though I avoid gimmicks such as kilts.”
Instead, details carry a narrative. A side pocket on a pair of suit trousers is a reference to where golfers store their tees. A broderie-anglaise light cotton dress evokes Celtic tunics. The tailoring of wool trousers, flannel shirts and waterproof cotton-canvas jackets is kept sharp and a little oversized.
With extensive experience in the fashion industry, notably at French label Isabel Marant, Namy was well placed to build a sustainable supply chain. She began by sourcing deadstock fabric from LVMH brands when she launched the business in 2024. When demand picked up, she forged partnerships with Italian and Scottish mills, where she sources materials such as silk-and-cashmere blends, herringbone twills and angora mohair wool. “I want Nami customers to feel like they’re wearing clothes that have been passed down through generations,” says Namy. “It’s a homage to my family and our time spent in Scotland.”
namiofficiel.com
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